Street-level view of the NextGen Hotel concept, showing a warm, human-scale entrance canopy, integrated retail storefronts, and a modern textured podium.

urban hotel concept design

Location Withheld

Situated in the heart of a downtown metropolis, the Urban Hotel Concept is a 17-story, 325-key boutique hotel nestled within a surrounding fabric of skyscrapers and mid-rise buildings. Formally, the hotel responds to the varying scales of the surrounding area by visually breaking the podium from the guestroom tower, revealing a lower roof deck and garden.  The main hotel tower is offset to the back of the site, allowing a more human scale to the street frontage.  At the street, the podium levels are organized with restaurants and bars located at the edges, providing additional vitality to the urban fabric.  A  void in the geometry at the top of the tower provides a covered outdoor dining area and adjacent lounge deck with panoramic views of Midtown and Downtown.  The hotel program includes retail, car rental, a restaurant, rooftop lounge, and 7500 square feet of meeting and banquet spaces. 

Aerial perspective rendering of the 17-story NextGen Hotel tower, highlighting the distinct architectural gap revealing a lush lower roof garden and open sky lounge deck.

325 Keys
7500 Sf Meeting & Banquet
Roof Top Dining
Lower Rooftop Garden
Bar & Restaurant
Retail
Car Rental Facility

PROJECT statistics

Scott Sickeler
Scott Morris
Tim Keepers
Max Neiswander

PROJECT TEAM

client

Confidential