Situated along A1A in the heart of Daytona Beach, the Ocean Center combines a new state-of-the-art convention center with an existing 10,000-seat arena, creating a flexible venue for exhibitions, sporting events, meetings, banquets, and large-scale gatherings. Designed for regional and national audiences, the facility emphasizes adaptable interior spaces that can easily transition between event types.

Inside, the design is driven by movement, clarity, and a strong interior identity inspired by Daytona’s racing heritage. A central circulation spine organizes the plan, connecting exhibition halls, meeting rooms, and pre-function areas through wide, open concourses that support clear wayfinding and efficient flow. Interior finishes combine a contemporary coastal palette with durable, refined materials, while integrated lighting highlights key volumes and enhances the sense of rhythm throughout the space. Public interiors are designed to feel open and energetic, supporting both large-scale events and informal gathering.