This mixed-use development is situated on almost an entire city block in the heart of a vibrant urban environment. BLUR Workshop worked closely with the client to develop the complex program and masterplan to span 3 phases. A building on the national historic register located in the center of the block remains the central focal point, but will be repurposed into a theater, meeting and banquet spaces, and dining for the lifestyle brand hotel. The hotel guestrooms will occupy a new 35 story tower along with branded residences that are able to share amenities. The project as a whole was envisioned as a dense, urban mixed-use addition to the already lively city fabric. Public plazas are situated off the street in a way that welcomes the public to enjoy restaurants, bars, retail and the theater. The grocery store, small retail, and coffee shops add destinations for the local population and keep the site active at all hours. All publicly accessed areas face outward while loading and service are tucked away to allow a strong street presence.