Virgin hoteLS - nashville

Nashville, TN

Given the Virgin brand’s roots in music, the new Virgin Hotel is appropriately located in Nashville’s historic Music Row neighborhood. This recently opened hotel is comprised of 262 guestrooms and suites and houses the signature Virgin Commons Club. The Commons Club is the perfect area for both work and play and includes the Funny Library, the “Kitchen” dining experience, the Club Bar and Lounge, the Shag Room and a variety of interior and exterior spaces designed to accommodate an array of events and gatherings.

The architecture is a modern interpretation of a 20th century urban warehouse structure. Displaying a commitment to authentic materials from that time, the façade features iron-spot brick and large divided lite windows referencing this utilitarian aesthetic. Working off the light drawn through these large windows, interior volumes were developed that are as equally expressive as the building exterior and create a blurred threshold between the two. By pulling the iron spot brick and blackened steel of the exterior aesthetic into the building, the design weaves the vibrancy of the street and the warm interior experiences together into a cohesive and immersive guest experience. The arrangement of the interior and exterior spaces welcomes neighbors to the hotel’s amenities and helps guests feel connected to the Music Row location.

The project also features Virgin’s groundbreaking guestroom design which combines the hallway, closet and bathroom into one luxurious dressing area. The dressing area can be secluded from the sleeping area by a sliding divider panel. This combination of both privacy and flexibility provides the perfect guestroom experience for single travelers, couples, or your ever loyal canine companion. Topping off the project is the Pool Club which includes a rooftop bar and infinity edge pool with sweeping views of downtown, Vanderbilt University, and the green hills of Tennessee beyond. The Virgin Hotel project is a design partnership between BLUR Workshop and Hastings Architecture Associates and has been awarded LEED Gold.

2023 American Architecture Awards Honorable Mention - The Chicago Athenaeum: Museum of Architecture and Design
2023 Honor Award for Architecture - AIA Atlanta Chapter
2023 Honorable Mention - American Architecture Awards