BLUR Workshop was created with purpose. Even the name reflects our vision. We believe great hospitality environments blend exterior and interior, architecture and interior design. We think this notion is even more important in making a great resort. It is this blurring of disciplines that truly represents the way we approach our design process. The Workshop portion of our name comes from a desire to have a more hands-on design process in which models and mockups become even more integral to our detailed and thoughtful design process.
BLUR Workshop is a design firm comprised of a team of energetic and capable professionals that have worked together continuously for the last 22 years. Our team offers full professional design services for both Hospitality Interior Design and Hospitality Architecture. These services are led by industry veterans Liz Neiswander, Foreman Rogers, Scott Sickeler, Peter Green and Scott Morris. BLUR Workshop emerged from the well-respected firm, tvsdesign, where Liz Neiswander and Scott Sickeler were both Principals and led the firm’s Hospitality Interior Design and Hospitality Architecture practices.
Scott Sickeler, AIA, is the visionary behind BLUR Workshop’s Hospitality Architecture Practice. Scott has 30 years of experience and has been the lead designer, the Principal in Charge and the Architect of Record for projects internationally and across North America. Working with Scott at BLUR are his key teammates from the last 23 years, Scott Morris and Peter Green. Together the three of them have been instrumental in the design of $2.5 Billion and 10,000,000 square feet of constructed award winning work delivered in budget and on time without a claim. Successfully completed projects of this magnitude require a collaboration among many firms and individuals, but our team members represent the core leadership of the projects in which we have been involved.
Currently on the books is the ground-up Virgin Hotel in Nashville, TN consisting of 260 keys, Signature Virgin Commons Club, meeting & event space, live music venue, and a roof top pool & bar. We are also the designers of three confidential Caribbean resorts and a large scale resort court environment in Tennessee. Under construction are a glass ballroom on the Potomac River at the Gaylord National Hotel and an expansion of the Gaylord Texan Hotel. Recent important architectural projects include the brand new 1173 Key Washington Marriott Marquis. This project was done in a 50/50 collaboration with Cooper Carry while at tvsdesign.
Liz Neiswander, AIA, ASID, IIDA, leads BLUR Workshop’s Hospitality Interior Design practice. With 30 years of experience, Liz has been the design lead on millions of square feet of hospitality and convention center interior designs. Foreman Rogers is one of the key leaders working with Liz in hospitality interiors practice. Although his focus is interior design, his architectural education gives him the background to be a strong influence on the total guest experience, from architecture, to interior design to landscape design. Also a key leader in the practice is Lucinda Aron. She brings innovative and insightful approach to design that makes all of her work truly unique. Together Liz, Foreman, and Lucinda have won design awards for virtually every design they have done, and been published in Hospitality Design magazine for three of their recent projects. These design accomplishments have been done with a focus on value to the client and satisfaction for the guest. Liz and her team enjoy long term relationships with clients that are a result of both her team’s compelling design and the thoughtfulness of the solutions.
BLUR Workshop’s Interior Design Team was recently joined by Greg Bates, formerly Senior Associate at Hirsch Bedner. Greg has over 30 years experience and has designed projects around the globe. His expertise in luxury hotel design compliments and brings much diversity to the BLUR Workshop team. Greg brings with him the renovation of the historic Clermont Hotel in our hometown of Atlanta.
Important Interior design commissions include the above mentioned Caribbean resorts, the transformation of a 360 seat restaurant at Gaylord Palms into MOOR, and an expansion of the Gaylord Texan Hotel in Grapevine, Texas.