LUCINDA ARON

Lucinda joined BLUR Workshop at the height of her interior design career. During her years as a lead designer at tvsdesign, she proved herself to be an intelligent, creative, and truly innovative designer. She has an innate ability to visualize a concept and adapt it to a particular space or venue in a way that is unique and insightful while also being truly relevant.

She has experience on a wide variety of project types, from mixed use and retail to office buildings and convention centers. Lucinda was instrumental to the design of the Georgia Aquarium and Spanx Corporate Headquarters before transitioning to hospitality design. More recently, she has been the lead designer on the Edison Craft Ale + Kitchen at the Grove Park Inn and the transformation of Hyatt Midtown Atlanta.

Lucinda’s strength is conceptualizing the entire guest experience.  Whether it be a kitsch menu item, funky antique or material reference, she is able to help her clients identify and strengthen their brand, while establishing a memorable and unique experience for their guests.  This innate ability simultaneously tells a story and creates an icon specific to the history and promising future of each project.  On a larger scale, this emphasis on identity has translated into the development of new hotel brands.  Her recent work has focused primarily on transformative hotel renovations, and she has used her skills to reinvent existing spaces. Her designs give new life to the renovated properties, which has translated to increased revenue and marketability for her clients. Her original approach to design brings a fresh insight to our already creative interior design practice.


photography by Raftermen